Bella Center expands its business with GigaContent
Denmarks biggest conference and exhibition facility - the
Bella Center - has chosen a total solution from GigaContent, and
the reason for their choice is clear: A solution from GigaContent
opens up for new business opportunities.
- With our new solution from GigaContent we will be able
to offer facilities for sending live, high quality video content to
anyone who is interested, be it a company, an organisation, or a
broadcaster. We can now independently provide content for anyone
hooked up to the GigaContent network. And this will open up for new
business opportunities for us, says Kristian Ortving, Technical
Director at Bella Center.
Bella Center is by a
wide margin Denmark's preferred venue for exhibitions and
conferences. Last year Bella Center hosted the UN Conference on
Climate Change COP15 and the International Olympic Committee's
world congress. The Bella Center's popularity as a facility of
choice for a broad range of international and national events is
Live TV coverage as
When producing and broadcasting live video content from venues
including the Bella Center it has previously been necessary for
media and broadcasters to use SNG vehicles, i.e. vehicles equipped
with systems for satellite transmission of live video and
Most live TV transmissions are produced by major broadcasters,
who normally need to drive out and install a big mobile production
facility in order to cover an event. GigaContent's solution now
makes it possible to send directly from Bella Center by much
simpler and less costly means.
- GigaContent's solution is plug-and-play. This means
that it for example is possible for us to deliver a service to the
big media. Such companies can now broadcast a live TV-show from the
Bella Center by using a socket in the wall in one of our exhibition
halls. This is a much more attractive and much simpler solution
compared to the only alternative - which is deploying SNG vehicles,
says Kristian Ortving.
Direct content both ways
But also companies using the Bella Center for conferences,
exhibitions, or other kinds of events are expected to show interest
in the new possibilities provided by GigaContent's solution.
Kristian Ortving is highly optimistic about the prospects.
- We believe that we can service our customer better through
offering an opportunity for broadcasting live from events,
especially because we live in an age, where more and more poeple
and companies want to become an active part of the media landscape.
We expect that organisers of exhibitions and conferences will jump
at the opportunity to create independent, live coverage from the
Bella Center. Or perhaps a large corporation may want to broadcast
live from a conference, says Kristian Ortving.
Kristian Ortving also points out that the Bella Center will be
able to receive live transmissions over the GigaContent network.
This means that the Bella Center will be able to offer popular
viewing experiences where a big screen is used to show live
broadcasts from attractive domestic or international events, such
as football matches or concerts.
A complete solutions for all halls - and Forum
The solution delivered by GigaContent utilises existing cabling
and fibre networking in the Bella Center. It is now possible to
send live content from all of the most important exhibition halls
in the Bella Center, because the connection to GigaContent's
centrallly installed sending- and receiving equipment has been
extended to reach the individual halls through the Bella Center's
existing fiberoptic network.
Connections provided by GigaContent to the Forum in Copenhagen
(a major venue for events in central Copenhagen also operated by
the Bella Center) comprise a part of the total solutions. Forum is
linked to the central transmission hub at the Bella Center through
an external fibre connection. In this way it will also be possible
to send and receive live video content from attractive events at
Forum via the GigaContent media network.
And even though Bella Center has only just begun to think
creatively about how their new solution from GigaContent may be
employed to create more business, Kristian Ortving is optimistic.
He is pleased about the results so far.
- GigaContent has shown that they are competent, and they've
made a positive impression, says Kristian Ortving.